
Matt is a subject matter expert, coach, speaker and entrepreneur focused on overcoming barriers to implementing time savings for clients. He is the Founder of ProCents where he and other experts help increase profitability through increased buying power. As founder at R-Core, he teaches other professionals and organizations how to enhance their business success.
His experience includes over 25 years in sales leadership & development, 15 years in real estate & energy efficiency sales, and 20 years as an entrepreneur. Over the last decades, he has provided guidance to aid in the efficiency decisions that have saved more than one billion dollars.
Matt received his Bachelors in Sales and Marketing and went on to get his MBA in International Business, and MBA in Human Resources.
He also carries several industry certifications:
Association of Energy Engineers
(CEA) - Certified Energy Auditor
National Council on Qualifications for the Lighting Profession
(LC) -Lighting Certified
American Lighting Association
(CLC) - Certified Lighting Consultant


















Matt is an extremely bright and knowledgeable person with an unusual capacity to listen when other people speak with him. Matt's ability to take in new information and process it before he speaks is rare for someone with such a head full of knowledge, experience, and expertise. He has shown himself to be a hungry learner for all things new and resourceful. As a true servant leader, his genuine heart for the needs of others is first on his list as he seeks the best outcomes for the people he is around. I trust Matt very much and highly recommend him!
Matt has an exceptional understanding of LED lighting and has helped develop key contacts and partnerships with the best suppliers in this industry. Matt is experienced in helping business owners, corporations and their respective property and facilities managers who want to reduce their energy consumption and costs and while realizing bottom-line returns from their investments in LED technology.
I have been a customer of Matt's for several years. He has always gone above and beyond to provide me with the right product, cost and superior customer service for my clients and projects. His knowledge of not only the lighting industry itself, but the people withing the industry has proven a valued asset to me in the past and will continue to do so going forward.
Working with Matt is a great experience. He is wicked smart and fast to find you the best lighting solutions. Matt is a dedicated worker, volunteer, and friend. I highly recommend matt for any of your lighting needs!
I’ve known Matt for several years and have been impressed with how he’s made his presence known in the lighting and energy industries. He is an energetic sales and marketing specialist, master networker and consummate professional who cares about the success of his customers. What’s most impressive is how quickly he’s established such strong relationships and material revenue impact with a relatively young lighting company. Happy to recommend Matt to others.
Ever since I have been introduced to the Lighting Industry, Matt has stuck out as an expert as to what moves the industry. He has the ability to bring the professional and personal into business in such a way that you WANT to do business with him.
Not only am I impressed by Matt's ability to be a great salesman and manager, but also his ability to lead and be a great mentor.
Matt has my utmost recommendation for anythnig that takes requires a strong leader and mentor.
Since I have met Matt he has shown to be a true professional in all aspects of business. He has volunteered to be on one of the committees at NALMCO and is one of the most engaged members of the committee. He is also passionate about the products and services he represents. I also consider Matt a good friend.
Matt Russell, a former colleague, excels in a wide range of sales and management skills. His instinct is to listen to the voice of the customer, and act on the customer's behalf. He is a superior closer, and driven to achieve goals. Technically sound, he is able to manage the promotion and sale of both simple and complex systems.
In the years that I have known Matt, he has always been a true professional with everyone on my team, offering solutions to help get the job done even if it did not benefit him. I have been impressed with his willingness to help and take the additional time to ensure that things got completed to the expectations that he set out. His knowledge in the lighting industry makes him a great resource.
Matt is one of those true professionals that goes beyond to create value for his clients. He's extremely passionate about helping others find solutions to lower costs for businesses. There are a lot of people who talk about helping lower costs for their clients, Matt is one of the few that has the knowledge to get it done.
Knowing Matt has enhanced my life and my professional development. He has provided me with insights about my vision and goals in a way that no one else has. His depth of knowledge in a variety of fields and disciplines makes him a true renaissance man. He is selfless in sharing his wisdom with others. He is other focused and genuinely cares about those he encounters and mentors. From a business perspective, one could not have a better mentor or coach. From a personal perspective, I am proud to call him my friend.
Matt, is now a friend after years of working in the same industry. He always approached our business relationship with a sincere, how can I help you, attitude. He is a solution oriented business person with high integrity and an amazing ability to narrow the scope of any project to its core purpose. Once the end goal is determined he systematically designs an approach that always seems to deliver before the due date. I am fortunate to now call on Matt as my friend and as one of my mentors.
Matt Russell is the Founder of the Board of ProCents, where he leads with a mission to break down barriers to project implementation and drive sustainable success. As a subject matter expert, coach, and speaker, Matt focuses on helping organizations and professionals turn strategy into action through practical, real-world applications.
With extensive experience across multiple industries, Matt guides teams in identifying and executing the right solutions for Lighting, Solar, EV Charging, Water Conservation, and Variable Frequency Drives (VFDs). He also connects clients with the best installation partners to ensure projects are delivered on time, within scope, and aligned with long-term goals.
Known for his ability to spot operational gaps and develop scalable business development strategies, Matt brings a unique combination of technical knowledge and leadership insight to every engagement. His approach ensures that all aspects of a project—from planning to execution—work together seamlessly.
Speaking and Coaching Topics Include:


Matt is a coach, speaker, and entrepreneur focused on overcoming barriers in order to help clients implement time saving tactics. Matt is also a strong believer in the power of relationships and networking; his passion is to leverage talents, experience, resources, and network to help those he comes in contact with.
The Power of Having the Right Mindset In this podcast episode, Matt Russell, CEO and chairman of the Board for ProCents, shares his journey in the lighting and energy efficiency industry. He shares his vision, adapting to feedback, resilience, and the power of "no."
In this episode, Jason Miller is joined by Matthew Russell, Founder, and CEO of ProCents. Matthew Russell shares his story and how connecting is an art and how sharing knowledge is powerful in a community. You will also uncover how to overcome a business struggle that may help save your business.
From being pronounced dead to having a thriving career, Matt Russell joins Travis and Carol to share how his near-death experience gave him the wake-up call he needed. Matt explains his passion for connecting people with others who have similar interests and passions.
Matt is a subject matter expert, coach, speaker and entrepreneur focused on overcoming barriers to implementing time savings for clients. He is the CEO & Chairman of the Board for ProCents where he and other experts help increase profitability through increased buying power. As founder at R-Core, he teaches other professionals and organizations how to enhance their business success.
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