BIO

Matt is a subject matter expert, coach, speaker and entrepreneur focused on overcoming barriers to implementing time savings for clients. He is the CEO & Chairman of the Board for ProCents where he and other experts help increase profitability through increased buying power. As founder at R-Core, he teaches other professionals and organizations how to enhance their business success.

His experience includes over 25 years in sales leadership & development, 15 years in real estate & energy efficiency sales, and 20 years as an entrepreneur. Over the last decades, he has provided guidance to aid in the efficiency decisions that have saved more than one billion dollars.
Matt received his Bachelors in Sales and Marketing and went on to get his MBA in International Business, and MBA in Human Resources.

He also carries several industry certifications:

National Council on Qualifications for the Lighting Profession
(LC) -Lighting Certified

American Lighting Association
(CLC) -Certified Lighting Consultant

Association of Energy Engineers
(CEA) - Certified Energy Auditor

ProCents was formed by Matthew Russell with a passion to help fill the gap between buyers and sellers through "The Power of Connections." It is a Member Run organization that leverages the team's combined industry knowledge to better serve all sides of the buyer/seller relationship. Their manufacturers and members work symbiotically to provide the most current and complete lighting solutions in the industry.

Their goal is to balance the playing field and provide a platform to the industry players looking to increase brand awareness, new customer acquisition and retention rates, and achieve true growth with relationships as their economic fuel!

ProCents chose to incorporate the representation of the infinite dynamic of the Energy industry tied to the importance of business and personal relationships. The symbol for “infinity” showcases an ongoing path we all must walk that never ends – connecting, relating, and supporting our fellow man.

ProCents is dedicated to promoting relationships and increasing the dynamic that resides within – a residual and consistent conviction that promotes a win-win relationship for all participants.

Some of Matthew's Clients have Included

Testimonials

“Knowing Matt has enhanced my life and my professional development. He has provided me with insights about my vision and goals in a way that no one else has. His depth of knowledge in a variety of fields and disciplines makes him a true renaissance man. He is selfless in sharing his wisdom with others. He is other focused and genuinely cares about those he encounters and mentors. From a business perspective, one could not have a better mentor or coach. From a personal perspective, I am proud to call him my friend..”-Michael Markiewicz

“Ever since I have been introduced to the Lighting Industry, Matt has stuck out as an expert as to what moves the industry. He has the ability to bring the professional and personal into business in such a way that you WANT to do business with him.
Not only am I impressed by Matt's ability to be a great salesman and manager, but also his ability to lead and be a great mentor.
Matt has my utmost recommendation for anythnig that takes requires a strong leader and mentor.!”-Jason Lopez

“If you haven't worked with this guy -- then you're missing out! In this industry there are all kinds of people one will meet, and the good ones are sometimes hard to find. That said, when you find them, in this industry, you hold onto them and follow them wherever they go -- that is who Matt Russell is every day! He's visionary, does what he says he's going to do, and does it always with the highest level of integrity. Matt and I have worked together for several years and I've come to not only admire him as a professional, but have come to call him a friend. This industry is built on relationships -- and this guy is one you want in your rolodex! He's "da bomb!"”-Devon Anderson

“Anytime I meet or talk with Matt Russell, it is always educational. He is involved in many areas of business and extremely well connected. I consider him a most valuable asset and 'go to' guy as well as a great friend. The services he offers at AEON Global Health, I believe, are extremely valuable to medical professionals and their patients. -Larry Greene

"Matt is one of those true professionals that goes beyond to create value for his clients. He's extremely passionate about helping others find solutions to lower costs for businesses. There are a lot of people who talk about helping lower costs for their clients, Matt is one of the few that has the knowledge to get it done." - Mike Clark

"In the years that I have known Matt, he has always been a true professional with everyone on my team, offering solutions to help get the job done even if it did not benefit him. I have been impressed with his willingness to help and take the additional time to ensure that things got completed to the expectations that he set out. His knowledge in the lighting industry makes him a great resource." -Jason Duncan

Speaker

Why should you hire Matthew for your next speaking event?

Matt Russell is the CEO and Chairman of the Board of ProCents. He is a subject matter expert, coach, and speaker that is focused on overcoming barriers to implementing projects. Matt educates and provides real-world applications to help other professionals and organizations accelerate their sustainability success.

Matt can help guide both professionals and organizations to finding the best application for Lighting, Solar, EV Charging, Water Conservation, VFDs, and the installation partners to help get the job done within scope.

Matthew's Topics Cover the Following Themes:

Lighting, Real Estate, Sales, Business Strategies, Marketing, Human Resources, Team Building, Facility Maintenance, Energy Services, EV Charging, Solar Panels, Leadership, Growth Planning, Team Building

Many of us started out as fans of other people's work. Who inspired you growing up?
So Matthew, with being a pioneering the Energy Industry, what has been one of the largest challenges you have had to overcome?
What did you learn from that situation and how did you utilize what you learned for your next move?
What have been some of the biggest changes you have seen in the energy industry?
What led you to become an entrepreneur and pursue what you want to do?
If you had to pinpoint it, what have been some of the main keys to your success?
What do you enjoy most in helping develop start-up business plans?
What gives you the energy to keep moving forward, when times are hard?
In case there is anyone listening who wants to enter the energy industry, what guidance do you have for them?
How do we keep an update on all things "Matthew Russell"?